YinzCam Helps Steelers Nation Stay Connected


October 6, 2010

Associate Professor Priya Narasimhan is leading the technology game when it comes to creating new smart phone experiences for major sports teams. Beginning last Sunday, the Pittsburgh Steelers launched a mobile application for the iPhone, Android and Blackberry smart phone platforms developed by Narasimhan's spinoff company YinzCam Inc. This groundbreaking mobile application will cater to Steelers fans both inside and outside the stadium.

"The technology provides instant action and real-time action replays from any of four unique camera angles at Heinz Field during a Steelers game, including the NFL's Red Zone Channel," said Narasimhan, YinzCam Inc's founder.

Narasimhan, who developed the idea of YinzCam after teaching a novel sports technology class at Carnegie Mellon, predicted that the NFL's use of technology will continue to benefit the game and its fans. For more than two years, YinzCam Inc. has focused on mobile live streaming and experiential technologies for live events.

"Because football is a game of inches, it is extremely important that fans get instant visualization of the entire game, and can stay in touch with the real-time game action, anytime, anywhere," said Narasimhan, an avid Steelers fan. "The new technology also gives Steelers fans access to player bios, a depth chart and real-time stats, player by player, drive by drive," she said.

Essentially, YinzCam enables fans at a Steelers home game to experience live video streams from novel camera angles using their Wi-Fi-enabled smartphones. Fans can also obtain instant replays for all the game highlights on their smart phones.

YinzCam is being launched for other NFL teams - including the New England Patriots and the San Francisco 49ers - and also for NHL teams, including the Pittsburgh Penguins.

ECE Systems Engineer Rajeev Gandhi is involved with YinzCam, along with ECE alumni Justin Beaver, Nathan Mickulicz, Max Salley and Brian Finamore. Other Carnegie Mellon alums working on YinzCam include Hao Su, Paul Rubritz, Lou Biancaniello and Jeremy Kanter.

Chriss Swaney, Carnegie Mellon News

Associate Professor Priya Narasimhan

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Priya Narasimhan

Rajeev Gandhi