@inproceedings{oba:soups13,
  title =        {What Matters to Users? {F}actors that Affect Users' Willingness to Share Information with Online Advertisers},
  author =       {Pedro G. Leon and Blase Ur and Yang Wang and Manya Sleeper and Rebecca Balebako and Richard Shay and Lujo Bauer and Mihai Christodorescu and Lorrie Faith Cranor},
  booktitle =    {SOUPS '13: Proceedings of the 9th Symposium on Usable Privacy and Security},
  year =         {2013},
  month =        jul,
  url =          {http://www.ece.cmu.edu/~lbauer/papers/2013/soups2013-advertising.pdf},
  publisher =    {ACM},
  copyright =    {authors},
  doi =          {10.1145/2501604.2501611}
}