Datta featured in Communications of the ACM for creating AdFisher

 

May 17, 2016

Anupam Datta, associate professor of computer science and of electrical and computer engineering, is featured in Communications of the ACM for creating AdFisher, a program that simulates browsing behavior and collects information about the ads returned after Google searches. Datta and his colleagues created 1,000 fake users and told Google half of them were men and half were women. Using AdFisher, each of the simulated users visited websites related to employment, then collected data about which ads they were shown subsequently. The tool discovered more ads related to higher-paying jobs were served to men than were presented to women. Read the full story here.

Read the full article here.

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Anupam Datta