Smart Data Pricing: Incentives in Networked Resource Allocation

ECE Seminar: Smart Data Pricing: Incentives in Networked Resource Allocation

Starts at: September 22, 2016 4:30 PM

Ends at: 6:00 PM

Location: 4:30 EST 1:30 PST Hamerschlag Hall 1107 Room 118 B23

Speaker: Dr. Carlee Joe-Wong

Affiliation: Assistant Professor, ECE Department

Refreshments provided: Yes

Link to Abstract

Link to Video (1)



Demand for Internet data traffic has increased sharply over the past decade and is expected to grow further as the Internet becomes ever more popular, with more and more applications requiring Internet connectivity. Yet data network capacity is not expanding fast enough to handle this exponential growth, leading service providers to change their mobile data plans in an effort to reduce congestion. Inspired by these ongoing changes and building on work from the 1990s, smart data pricing (SDP) aims to rethink data pricing for tomorrow's networks. In this talk, I will focus on the temporal dimension of SDP before discussing some new work on more general types of incentives for networked resource allocation. Time-dependent pricing (TDP) proposes to lower short-lived peaks in network congestion by incentivizing users to shift their data usage to less congested times. While TDP has been used in industries such as smart grids, TDP for mobile data presents unique challenges, e.g., it is difficult to predict how users will react to the prices on different days. Thus, we developed novel TDP algorithms and implemented them in a prototype system, which we used to conduct the first field trial of TDP for mobile data. This work ultimately led to a startup company, DataMi, which is deploying variants of TDP in partnership with operators like AT&T, Airtel, and Orange.


Carlee Joe-Wong is an assistant professor in the ECE department at Carnegie Mellon University, working at CMU’s Silicon Valley Campus. She received her Ph.D. from Princeton University's Program in Applied and Computational Mathematics, where she was named a Jacobus and Centennial Fellow. She is primarily interested in incentives and resource allocation for computer and information networks, including work on smart data pricing and fair resource allocation.
In 2013–2014, Carlee was the Director of Advanced Research at DataMi, a startup she co-founded from her data pricing research. She received the INFORMS ISS Design Science Award in 2014 and the Best Paper Award at IEEE INFOCOM 2012, and was a National Defense Science and Engineering Graduate Fellow (NDSEG) from 2011 to 2013.